The Yantai New Era Natural tonics Co.,ltd, was The Yantai New Era Natural tonics Co.,ltd, was established in April 1995 and started production in July the same year.Its registered capital is 100 million yuan RMB, and ite present assets have reached 10000 million yuan RMB.
As a result of the development and production initiated by China New Era Group, GuoZhen pine pollen is a kind of food-treatment and health-care delicacies which are refined with pollen of canda equina pine and oil pine, two unique species of tree growing up in China. GuoZhen pine pollen has been appoved by the Ministry of Public Health of the People's Republic of China with the number of 529 [1997]