car video

The growth of the in-car entertainment industry is driven by the estimated 3 percent to 5 percent market growth rate in global car output, which is currently at 60 million units. Industry analysts observe that increased market demand for cars with car video and navigation functions would be one of the main drivers for suppliers' export growth. Europe and North America are the leading destinations for China, Taiwan and South Korea respondents, with 38.8 percent and 31.2 percent share of product exports, respectively. On average, OEM business accounts for 46.9 percent of in-car entertainment product sales. The rest is divided between ODM business, at 28.4 percent and own-brand sales, at 24.7 percent. Just as it was forecast about two years ago, in-car entertainment products are evolving into multifunction units, integrating security and navigation functions into DVD-based units. However, makers still offer single-function devices such as monitors/TVs, CD/VCD players and DVD players. With the adoption of digital video broadcasting, especially in Europe, makers have introduced in-car TVs with digital TV tuners. The DVB-T models dominate but DVB-H and DMB-T units are also available.