mp3 players

The combination of digital music and MP3 players fundamentally changes the way consumers listen to music. With more than 300 digital music services worldwide and 40 million MP3 players sold in 2004 alone, this nascent industry is quickly gaining momentum among mainstream consumers. China's youth are spending freely on digital products and the trend will continue to rise with the growing middle class. They are creating a multi-billion dollar market for digital products, media and services. China's consumer electronics industry is expected to achieve over US $50 billion in sales revenue this year, growing by more than 20 percent annually to reach $94 billion in 2007. Digital entertainment adoption with China's consumers will help drive PC, media and broadband usage in China over the next 10 years.