platinum jewelry

Platinum jewelry has now become both formal and informal and finds preference for everyday wear as well as special occasions like marriages etc. New designs, rich white color, anti-allergic properties are making platinum jewelry a popular by media coverage. China has already overtaken traditional Japan as the major consumer of platinum jewelry and other countries are following suit. The jewelry sector is expected to play a major part in the coming years, with the population of upwardly mobile younger generation on the increase. Shenzhen, a pioneer of China’s reform and opening-up, has now become a processing center of platinum jewelry in China. About 70 percent of the country's platinum jewelry were made here after a 20-year development. Shenzhen has 60 percent of the country's gold market and 70 percent of the country's platinum market. Its exported jewelry products valued at US$1.3 billion last year.