baby food

Rising incomes and the extended family along with the retention of the one-child policy are combining to boost acceptance and expenditure on baby foods in China. This healthy market growth is mainly driven by socioeconomic changes where parents want the best for their newborn babies as standards of living continue to improve. Baby products, including toys, clothes and especially baby food are all experiencing strong growth. At the same time, hectic lifestyles, shorter maternity leave and longer working hours have also left mothers with increasingly less time to take care of their children. As a result, they tend to opt for baby food that offers convenience and good nutrition. These socioeconomic trends, however, are most apparent in urban areas, where most women work in companies and therefore their time schedule is busier. In rural areas, on the other hand, most women work in agriculture, and so the hectic lifestyle does not exist and the need for baby food, in turn, is somewhat smaller. China's demand for baby food has grown at a fast pace in the past decade. In the next five years, both production and demand will continue to grow.