beer

Since the reform and opening up, China beer industry has been developing rapidly for more than 20 years. In 2005, the beer output had broke the record of 30 million liters to 30.61 million liters for the first time, rising 5.2％ year-on-year, and the output and sales volume has ranked first for four successive years. According to the latest data of National Statistics Bureau of China, in Jan-early Sep 2006, the beer output across China reached 28.4 million tons, increasing by 13.0％ over the same period of 2005. China beer output will still keep growing at a rate of around 5％ during the 11th Five-year period despite of the large cardinal number. And due to the adjustment of the product structure, the development of the rural market as well as the gradually orderly market competition, the beer price will rise and so does the profit-making ability. As China becomes the largest beer production country and the most important consumer market in the world, the foreign capitals have started enlarging the investment in Chinese market. The campaign of the world three giants in China has aroused the wide attention in the field. China beer enterprises will enter an international competition era in national market, which will focus on brand, strategy and capital instead of product, quality and service.