dolls

In 2003, the global toys and games market saw current value sales increase by more than 11％ to over US$86 billion. To some extent, the dolls marked increase in sales was a reflection of the weakness of the US dollar against the Euro and other currencies in key markets. However, the important North American market also showed a positive increase in value growth. In view of the promising outlook of China's dolls market, many Hong Kong and overseas companies are actively exploring opportunities on the mainland. Over the past few years, toy sales across all price segments have increased sharply in China. In 2003, the total toy sales by retail enterprises with annual sales exceeding Rmb5 million rose by 13.4％ to Rmb2.87 billion. Thanks largely to the positive attitude of parents towards toys and their readiness to purchase toys for their children, the mainland dolls market has become more mature and promising nowadays. In Beijing, Shanghai, Guangzhou and Chengdu, parents spend an average Rmb100 a month on toys for each child, accounting for 2.5％ of the total household income.