protein

The demand for increased availability of validated content for protein arrays is expected to escalate as the research market continues to progress. However, the quantity of validated content currently available does not meet consumers' requirements. With the focus on health-related issues increasing from mid 1990s, the awareness among consumers is driving the nutrition industry. The popularity of low carb-high protein and low fat-high protein diets has increased due to the spotlight on ever-growing problems of obesity and diabetes. Although the growth rate of the low carb diets is slowing down, it has managed to create awareness on the importance of protein rich foods. Functional attributes continuously drive the demand for protein ingredients, especially for egg proteins. Products rich in protein ingredients find consumers in athletes, elders, and people seeking to reduce fat and lose weight. Protein ingredients aid in improving the food texture, binding the meat, stabilizing fat emissions, and thickening the soups and gravies.