toy guns
In view of the promising outlook of China's toy market, many Hong Kong and overseas companies are actively exploring opportunities on the mainland. Over the past few years, toy guns sales across all price segments have increased sharply in China. In 2003, the total toy sales by retail enterprises with annual sales exceeding Rmb5 million rose by 13.4% to Rmb2.87 billion. Thanks largely to the positive attitude of parents towards toys and their readiness to purchase toys for their children, the mainland toy guns market has become more mature and promising nowadays. In Beijing, Shanghai, Guangzhou and Chengdu, parents spend an average Rmb100 a month on toys for each child, accounting for 2.5% of the total household income. Toy guns are some of the hottest collectible toys today! Demand is very strong, for both cast iron cap guns and cowboy pistols, as well as plastic cowboy and Army toy guns.
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