yogurt

The yogurt market consists of standard yogurt and yogurt drinks. ... Yogurt is a $2.8 billion market that experienced 7.8％ growth in 2003. These products have comprised one of the most exciting and fastest-growing parts of the dairy business for the past few years. Industry players took their initial success as confirmation of their suspicions that yogurt drinks could become a mainstream category. Yogurt has made a successful transition from a basic and bland adult food to an exciting, multi-flavored snack enjoyed by children and adults alike. The two largest companies -- Dannon and General Mills -- are increasingly dominating the market but regional dairies are optimistic that there is still room for them as well. China market for yogurt drinks has begun to mature, with levels of household penetration that are largely disappointing to the industry.