living room furniture
Living room furniture is one of the fastest-growing segments in China's furniture industry. However, the industry is heading toward a potential shakeout as it grapples with rising material costs, inadequate power supply and increasing competition from large foreign-invested companies. China exported about $5 billion worth of living room furniture in 2004. This figure accounted for approximately 30 percent of all furniture exports from the country. In terms of volume, overseas shipments comprised an estimated 15 million coffee and end tables, 7 million sofas and 5 million entertainment units. Although export sales are growing by about 20 percent annually, the industry could be headed for rough times as it deals with numerous challenges including rising material costs, power shortages, and increasing competition.
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