advertising media

China has grown to be one of the world largest advertising markets under the drive of continued economic growth. In the first half of 2006, China advertising revenue climbed to RMB 155.5 billion, increased by 18％ over the same period of 2005. Moreover, cosmetics/bathroom accessories industry continued to top the advertising thrown-in list with RMB 25.6 billion spent on advertising, followed by drug, business/service, food and beverage. And beverage industry showed a speediest growth with an increase of 55％. The advertising media distribute much of the information we receive about the world around us. The China online advertising media market will grow rapidly in the next few years, which attracted online advertisers, the online media, and agents. With the market maturing, the competition in online advertising media market will ramp up. Although there are vast opportunities, there are also tremendous risks in advertising media market. The online advertising media market has special characteristics and therefore different customers, channels, strategies, and so on from traditional advertising. Fully understanding the market will be essential to all online advertising media.