inflatable toys

China's toys (including inflatable toys) and games market is soaring at a yearly growth rate of 40％ and will increase from US$ 3.2 billion 2004 to over $ 20 billion 2010. The fastest expanding sectors are the educational and electronic toys. Yet, the success in the competition depends largely on whether or not the products can fit the Chinese education style and custom. As China's economy is booming and Chinese are becoming rich, China is also one of the most promising markets for the toys (including inflatable toys) and games industry. However, this market has not been rightly developed by now. The China toys (including inflatable toys) and games market totals merely US$ 3.2 billion in 2004, which just equals 6％ of the USA Market. The average spending of every Chinese child on toys is no more than $ 7 per year, compared with $412 in Japan and $40 worldwide in average. The sectors of educational and inflatable toys, which are now relatively small but increase nearly 100％ every year, are the highlights of this exciting market. The Chinese culture considers that the toys should contribute to intelligence development rather than simply entertain people. Therefore, the Chinese parents are willing to pay much more for a toy with educational function than a beautiful doll. Inflatable toys and games are highly welcome because they provide more approaches to educate the children with fun.