souvenirs

Souvenir (from French, for memory) is an object that is treasured for the memories associated with it. This is analogous to the psychological exploitation of classical conditioning. For example, if a traveler buys a souvenir on a memorable vacation, the item chosen is likely to have an association with the holiday. Every time the traveler looks at the souvenir, it reminds the person of their vacation. The term is used for items brought home from places visited. Such items are sometimes marked or engraved to indicate that their value is sentimental rather than practical (e.g., "A Souvenir from Clacton-on-Sea"). Travelers often buy souvenirs as gifts for those who did not make the trip. This is common in many cultures. In Cameroon, for example, the idea is that someone who can afford to travel can also afford to bring something back (cadeau) for those who cannot. French bread is a particularly popular cadeau. China is the leading producer of souvenirs in the world.