travel products

Outdoor sports are enjoying great popularity in developed countries; the travel products yearly trade volume in U.S. has reached 10 billion dollars while the European Union got 55 billion euro one year. China boasts a potential travel products market, but only has an annual sales figure of 1 billion RMB now, which certainly has irresistible temptation. During Asia travel products, 174 brands have joined the show including many global well known brands like ASOLO, BLACKYAK, LOWA, MSR, Vaude, NIKKO, DENTIK. Overseas brands account for 55％ of the total. In Chinese travel products market the overseas brands are now leading the market. The most prominent ones are The North Face, Salewa, Goretex, Gle and OZARK, the secret behind their legend are that they are fully consider about the features of Chinese consumers and design their products in accordance with the Chinese characteristics. The domestic brands now really have no advantages compared to those foreign brands, for the design, research and the promotion methods are backward. Information shows that the biggest problem the domestic outdoor brands now facing are the unsteadiness of the quality. So we can through the innovation of our own products and through the efforts in the new technique research to make our own outdoor products enter the international stage.