moutain sports

Moutain sports started comparatively late in China, then it is natural for the formation and development of such an industrial chain to lag behind relatively. In 2000, the sales of moutain sport goods and equipment only amounted to RMB60 million and less than RMB300 million in 2002 (another kind of statistic result is RMB150 million). At present, the sales have amounted to RMB700 million. Seen from this, the overall scale is still rather small but the development rate is surprising and showing people where the potentials lie. Such a kind of benign development momentum has also posed more questions to the relevant industries: How the moutain sports industry can manage its healthy development? How to establish, develop China's independent brands and get them strengthened? Just like the situation in many other emerging industries, at present the moutain sports market is mainly occupied by overseas brands. As moutain sports goods have a high technology content, overseas brands maintain their leading technical status, conduct research and development continuously, and put forth goods that can offer people the maximal protection; their products have a high quality, but the prices are comparatively expensive. Certain Chinese brands fail to pay attention to using others' brand culture for reference, both the design and promotion measures remain similar, thus making it difficult for people to see the hope to get large and stronger.