China International Trade Fair for Auto Maintenance Technology and Equipment, Automobile Spare Parts and Accessories 2008 (Auto Maintech for short) and the 49th China Expo for Auto Maintenance, Repair, Test and Diagnostic Technology and Equipment are held at China International Exhibition Center, Beijing during Mar. 14-17, 2008.
Auto Maintech is sponsored by China Auto Maintenance Equipment Industry Association, China Automotive Maintenance and Repair Trade Association, China International Exhibition Center Group Cooperation, organized by CIEC Exhibition CO., Ltd,
As Chinese auto market has made great progress, so has Auto Maintech. On the 2007 spring fair in Beijing, the exposition scale has reached 55000 square meters, and has 722 Exhibitors. For many years, Auto Maintech has helped improve the service system of automotive aftermarket industry in China. It also ensured the high demands of maintenance and repair quality and testing standards for automotive enterprises. Auto Maintech has become the efficient platform for the communications and cooperation between countries and regions in terms of the advanced technology, products and the potential market. At the same time, popularizing the enterprise brand and new products has been one of the important participation goals of the enterprise. And many enterprises have already regarded this exposition an essential important link in marketing work. At present the Auto Maintech exposition has become the brand fair of the service market of automotive aftermarket within China, and has become the largest and most influencing automotive aftermarket grand gathering in Asian and Pacific area.
The organization committee invites the HC360 website to be the support media, exclusive and direct broadcast the whole exposition course of this grand occasion. Please attention!
On the occasion of the participation of Yantai Future in the 49th session of Auto Maintech, our editor has interviewed Mr.Wang (the president).
HC360: Good afternoon every netter! This is the direct broadcast room of the 49th Auto Maintech, Mr. Wang, the president of Yantai Future is just sitting beside me. Welcome coming here and accept our interview, please introduce to us the development history of Yantai Future firstly.
Mr. Wang: Good afternoon every netter! Glad to meet to the netters, and glad to introduce our company on the HC360 website. Firstly, we give a simply introduce of the development history of Yantai Future. The company was founded in 1973. It is the manufacturing enterprise designated by the former Ministry of Machinery Industry and it has a long history of 30 years. We’ve entered into the automotive repair industry for only 3 years, still a very small “little brother”, but we do very well in automotive voltage industry which is the NO.1 of this industry. We have more than 480 employees at present. Our 2007 sales revenue is near to 100 million. Our products mainly include three parts: one is varying voltage of heavy automotive, the second part is automotive maintain equipment and the third is “high light” machinery. Among which, the turnout of our varying voltage of automotive power products are on the front line in China with the turnout of 2007 has reached 150 thousand. The “high light” machine are mainly for pellet packaging which is the biggest in China. The company covers an area of 50,000 m², lies in the beautiful city Yantai. Hope every netter visit Yantai if time is available.
HC360: would you like to make a simply introduction of what new products have been Launched by the company to take part in this fair?
Mr. Wang: we mainly Launch four products in this fair which were reached and developed by the end of 2007 and succeed in the beginning of 2008. The first series is T series which is the T2 series developed on the base of the T1 series of 2003. This product can maintain and repair BMW, Benz and heavy cross-country vehicle, and have changed the whole repair feature is a repair revolution. The second product is U series which comes from Europe and we absorbed the European technology. The U series mainly applied in quick service shop which is simple, practical and rapid with very low price. They are suitable for our road shop and some low grade seller. Moreover, the “military hold and steel polish” system is mainly applies on the repairing after polish and collide. We’ve absorbed the foreign technology especially the European technology for this product. These three products may represent our currently leading technology of the whole automotive maintenance industry.
HC360: this report is a whole course live broadcast through English and Chinese language, and many abroad users can see the grand occasion through foreign trade website to know the situation of the domestic participant enterprises. So what develop plan in the abroad market the Yantai Future has?
Mr. Wang: our plan is like this: first, we will have technical cooperation with abroad trader, abroad advanced manufacture. We’ve technical cooperation of the girder adjust apparatus and measurement system and the metal plate implement with the company which is the earliest manufacture of girder adjust apparatus in the world. In this cooperation, their chief inspector and president both come to the fair and the company. We firstly cooperate on the technology, and then develop directly the North American and the Europe market. The dominate product in the North American market is the flat style product and low grade ones. We’ve occupied certain market in 2006 and 2007, and the main direction of 2008 is the Europe market, Russia, Ukaine and Kazakstain. Now we’ve made intention with many Ukaine manufactures, and we hope can make some communications with more abroad traders through this publicity by HC360 website, and also hope more trader come to our Yantai to have extensive technical cooperation. We would like to apply support of all sides including OEM and etc. We also hope bring advanced teleology into China, into Yantai and into FAST.
HC360: Yantai Future have been established just three years, how did you carry on the brand building?
Mr. Wang: firstly is our market localization because we are late comer who doesn’t know this market so much, we first follow up. After we enter into this industry in 2005, we consult many domestic manufactures, turn their technology into our technology, improve step by step, farther enhance the experience, the technology of our industry, then research and develop independence. We established ourselves’ technical team with a best designer of our country, absorbed a large mount of outside personnel, and built a new technical team, strictly controlled from craftwork to machining, to quality control. Otherwise, we’ve absorbed the abroad technology, and now our technical team has drawing sheet including photograph and advance technology of all kinds of industry and manufacture to be our technology. So we have certain technology power and have the base of brand building, and then extend through this technology power. The brand building through our leading technology, industry navigation thinking, firstly offer our products with low price, best quality and most considerate service base on sincerity, our enterprise make contribution with sincere breast and clients promotion.
HC360: I believe the products technology of Yantai Future Company is perfect, just now you’ve mentioned the service, so what is your detailed pose-sale service?
Mr. Wang: we have specialize pose-sale service team, from the technology train to the products application train, even to our pose-sale service, all adopt a very rapid reflective mechanism which the service in the place within 24 to 48 hours on the common occasions. After the equipment arrived at the maintain factory, we train the maintain man firstly, then establish directly telephone communication which can service remotely or service for process. We’ve set up three site all over the country that one gives priority to Fujian, one to the North-east, other to Shenyang, the East-north to be our main maintain center where have three maintain engineers settled long-term. If there were problem of users, we would provide to the users the best service of the fastest rapid and reflection.
HC360: Through what way will we achieve our developing target?
Mr. Wang: our developing target of this year is the double to last year. Last year, we’ve totally sold 395 girder adjust apparatus, more than 700 cranes. To double to last year is our target. We mainly adopt the following measures:
First, set up broad social website. Presently, we established closer relations with every big agents and famous agents in our country, and many agents have become our faithful clients. We also established closer relation with FAST.
Second, develop widely the abroad market. The abroad market may contain our FAST and we’ve done a lot of work in the preceding several years including delivering some material.
Thirdly, improve our current technique to make our production capacity at present achieve 1,000 sets per year.
Fourth, here to put forward to the great majority of agents, we are ready to offer a large mount of some kinds of purl machines. If agents need OEM, we’ll provide largely. Our 2008 strategy mainly is high-end products, European plank series and frame style products, in this way our products can occupy high-end market and achieve leading technology, industry navigation and achieve our entirety target. At the same time, we provide a large number of maintain personal in each place to ensure the most interests of our clients.
HC360:Thanks for accepting our interview. We believe in the lead of president Wang, Yantai Future will exploit more vast markets vistas.
Mr. Wang: thanks!
Photo caption：President Wang of Yantai Future accepts HC360 interview
