As the rapid growth of auto after-market and auto maintenance market, which results from Chinese hot auto market, auto maintenance enterprises are ushering in an unprecedented development opportunity, among which some competitive ones have already succeeded in making a firm stand in the market. Meanwhile, by controlling price and costs some new enterprises also have won their own space in the market. Though the communication with profession colleagues we find enterprises’ views towards domestic market are surprisingly consistent: limited space, fierce competition, transparent price system, and tougher business. Under these circumstances, whether should stay and struggle in this tough situation or open up a new way to the blue ocean of their own has become a problem for entrepreneurs and also the purpose of last year’s first International Summit Forum for Development and Globalization of Chinese Auto Maintenance.
Based on such situation, AutoMaintech2008 has identified two priorities since the planning stage, with overseas market exploration and attendees organization equally most important. Overseas expansion has achieved notable success during the past year. Movements like sending overseas buyers product preview, releasing Export List overseas, exhibiting in US and France, and contacting foreign embassies have attracted overseas buyers’ attention.
Overseas buyers pay highly attention to Chinese auto maintenance products
After a period of products collection, AutoMaintech2008 product preview manual has come into shape and been made into English electronic version by overseas propaganda group to send to over 8500 registered overseas buyers. Up to now, three product name lists have been released, including tire break machines, balancing machines and lifting machines, with more coming up soon. We have received more than 100 consultation feedback from overseas buyers within just one month. Chinese maintenance products have aroused keen interest in international market. Some Algeria merchants even consulted us about the agent of recruiting companies in Algeria after reading our product name list.
AutoMaintech positively seeks for international cooperation
In the process of overseas promotion, AutoMaintech has carried out extensive cooperation with overseas profession associations, overseas exhibitions, foreign embassies, trade websites and professional magazines. Chinese auto products and AutoMaintech have come to enjoy recognition in overseas markets
Up till now, 47 overseas trade websites have released the news of AutoMaintech2008. Alibaba and Made–in-China have casted track report to the expo. More and more overseas buyers will get to know and participate in international auto maintenance equipment exhibition through B2B website promotion.
As for overseas professional magazines, AutoMaintech has determined the strategy of cooperating with the most authoritative media. US ABRN, Canada Collision Repair Magazine and Korea CAR+Tech have published hard broad and reports of AutoMaintech, through which AutoMaintech has expanded its influence in the local market.
Australian Bodyshop News, an authoritative media of Australian auto after-market, will send out press corps to make live report at the exhibition. It also hopes to get in touch with more Chinese manufacturers and get to know the current situation of Chinese auto after-market though AutoMaintech.
Located in the neighborhood of many foreign embassies, Huagang Company has sent invitations to and visited embassies. Canadian, Venezuela, Thailand，Japanese，Korean, Malaysian and Chile embassies have shown great interest in AutoMaintech2008 and will group visit the exhibition. Italian Ministry of Trade also provided the contact list of its manufacturers and dealers, hoping for a profound cooperation with AutoMaintech.
It can be forecasted that this year’s AutoMaintech on March 14th in China International Exhibition Center is sure to achieve a new level in terms of Internationalization.
