April 2 – 4

Summary and Content

Summary
Organized by Reed Exhibitions and U.S. Security Association, the International Security Conference & Expo West 2008 was attended by 1,100 enterprises, covering an area of 273,000 ft. Enterprises from China, Korea, China Taiwan attended the expo as well as many world-renowned large enterprises. No official data yet, the number of visitors is estimated to exceed 20,000.

Work Content
April 2: Collecting business cards from visitors – distributing our materials and collecting business cards at our booth

April 3: Distributing our promotional materials—distributing our promotional materials and discs at the second floor, collecting business cards and asking visitors if they would purchase Chinese products, most of whom gave definite answers. The number of buyers is quite considerable.

April 4 (9:00 am-2:00 pm):

1. Promoting and expanding cooperation with Chinese enterprises—first distributing our promotional materials and business cards to Chinese enterprises, and then taking pictures of these enterprises with their permission for promotion.

2. Seeking for overseas cooperators—introducing our website to some Medias and reaching verbal intention of cooperation. Pictures of these Medias were taken as the basis for further cooperation.

3. Distributing promotional materials of our members—by 12:00 all of our promotional materials had been distributed as well as some of our members.

Goal

Collecting information of security products buyers
Carrying on comprehensive propaganda among exhibitors and visitors

Achievements

Business cards
Collected 2,453 business cards

Pictures
Several scene pictures, including 32 Chinese potential exhibitors

Material release
1,500 CD-ROMs (tot.1, 500), 200 copies of industry special issue (tot.200), 1,500 pieces of promotional sheet (tot.1, 500), 3,215 business cards

Brand promotion
Overseas: Around 800 enterprises and visitors from more than 50 countries have come to know MadeInChina.com through our promotion.

Domestic: More than 30 Chinese exhibitor enterprises got to know MadeInChina.com. Pictures of them were taken with their permission for promotion on our website.

Cooperation expanding

• Achieving mutual recognition of cooperation with Security World;
• Achieving mutual recognition of cooperation with Detektor;
• Achieving mutual recognition of cooperation with Security
• Achieving mutual recognition of cooperation with AS INTERNATIONA