MadeInChina.com Achievements
Summary
Musikmesse/ProLight + Sound 2008 is the leading International trade fair for musical instruments, music software and computer hardware, sheet music and accessories. In 2008, with 110,000 visitors came from 126 countries the Musikmesse creates another new historical record. At the same time, 1,652 exhibitors from 52 countries have taken part in the fair.
Objective
Achieving 4,316 buyer information of musical instrument, light and sound
Comprehensive propaganda to all exhibitors and visitors on the fair
Achievements
Business Cards
763 business cards have been collected, together with 1 bulletin with detailed information of more than 1,000 enterprises.
Photos and Video Interview
Approximately 700 photos taken in the expo and 63 interview videos of visitors, foreign partners, events, exhibitors as well as members of the exhibition have been provided.
Material Distribution
1500 discs have been distributed, as well as 700 propaganda pages - distributed completely.
Buyers Feedback
Brand Promotion
Overseas: Around 300 enterprises from 30 countries got to know madeinchina.com after the peer-to-peer publicity and all the contact way of exhibitors’ purchase department have been taken.
Domestic: More than 100 Chinese exhibitors have known madeinchina.com, many of whom consulted about the cost and effect of becoming a member of madeinchina.com at the site.
