Halal Certified 100% Natural Beta-Carotene Powder

Beta-carotene is a pigment found in plants that gives yellow and orange fruits and
vegetables their color. It's converted in the body to vitamin A, a powerful antioxidant
that plays a critical role in maintaining healthy vision, skin and neurological function.

Vitamin A is found in two primary forms: active vitamin A and beta-carotene. Active
vitamin A is called retinol, and it comes from animal-derived foods.
This pre-formed vitamin A can be used directly by the body without needing to convert
the vitamin first. Pro vitamin A carotenoids are different because they need to be converted
to retinol by the body after they're ingested. Beta-carotene is a type of carotenoid that's
found primarily in plants; it needs to be converted to active vitamin A before it can be
utilized by the body.