Soft Fishing Lures Soft Fishing Baits

Fishing lure is an object attached to the end of a fishing line which is designed to resemble and move like the prey of a fish. The purpose of the lure is to use movement, vibration, and colour to catch the fish's attention so it bites the hook. Lures are equipped with one or more single, double, or treble hooks that are used to hook fish when they attack the lure.